Uniting Media Strategy and Music Success at Atlantic Music Group
Donatto's Previous Roles and Achievements
Before joining Atlantic Music Group, Cara Donatto held significant positions. She previously served as senior VP of publicity and later moved to Interscope Geffen A&M, where she became executive VP, head of media strategy and communications in 2019. During her five-year tenure at Interscope, she led media strategies for renowned artists like Billie Eilish, Dr. Dre, GloRilla, Kendrick Lamar, Lady Gaga, Reneé Rapp, Olivia Rodrigo, and many others. She also spearheaded the label's Grammy and Oscar Awards strategies and campaigns, leaving an indelible mark on the music and media landscape.This extensive experience has equipped her with the knowledge and skills to handle the diverse media challenges faced by Atlantic Music Group. Her ability to build valuable relationships at every level of the music and media community is a valuable asset.
Her previous work has demonstrated her expertise in navigating the complex world of media and leveraging it to promote artists and their music. This has laid a solid foundation for her new role at Atlantic Music Group.
New Role and Responsibilities at Atlantic Music Group
As the executive vice president of media strategy for Atlantic Music Group, Cara Donatto will work out of Los Angeles and oversee the company's publicity and communications strategy and execution. She will closely collaborate with artists across AMG's roster and label brands, ensuring a unified and effective media approach.This new role allows her to bring her expertise and creativity to bear on the company's media efforts. She will be instrumental in shaping the public image of Atlantic Music Group and its artists, driving their success in the highly competitive music industry.
With her leadership, Atlantic Music Group is poised to take its media strategies to new heights, reaching a wider audience and creating more impact. Her presence will add a new dimension to the company's operations.
CEO's Perspective on Donatto's Appointment
Atlantic Music Group CEO Elliot Grainge highly praised Cara Donatto, stating that she is one of the most experienced, impactful, and well-liked people in the business. Over the past two decades, she has played an essential role in the long-term development of a string of chart-topping artists while building invaluable relationships.Grainge is confident that Donatto's return to the company will be a significant boost. Her expertise and leadership will help the company navigate the evolving media landscape and continue its growth.
Donatto's appointment is seen as a strategic move that will strengthen Atlantic Music Group's position in the industry. Her reputation and connections make her a valuable addition to the leadership team.
Donatto's Excitement and Outlook
Donatto herself is excited to return to Atlantic Music Group as the company begins a new chapter. She is thrilled to reunite with previous artists and help build the careers of new signings.She expressed her gratitude to Elliot Grainge for the opportunity and emphasized that this feels like both a homecoming and a new adventure. Her passion for music and media is evident as she looks forward to making a positive impact.
With her energy and expertise, Donatto is ready to take on the challenges and opportunities ahead, driving Atlantic Music Group's media strategies to new levels of success.
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