M.M.LaFleur, Perigold Craft Design Partnership Centered on ‘Fashion at Home’

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Luxury Meets Lifestyle: Perigold and M.M.LaFleur's Captivating Design Partnership

In a captivating cross-category collaboration, luxury home retailer Perigold and women's apparel brand M.M.LaFleur have joined forces to showcase the harmonious intersection of fashion and home design. This strategic partnership aims to elevate the shopping experience for their shared demographic, offering a seamless integration of personal style and curated living spaces.

Elevating the Art of Luxury Living

Curating Cohesive Looks for the Modern Lifestyle

The partnership between Perigold and M.M.LaFleur centers around three meticulously curated "looks" that will be showcased across both brands' digital platforms and physical retail spaces. These carefully crafted ensembles, titled "Off-Duty Luxe," "High-Contrast Confidence," and "Natural-Born Elegance," aim to inspire and guide customers in harmonizing their personal style with their home decor.By presenting these cohesive looks, the brands are empowering their shared audience to envision a holistic approach to luxury living. The shoppable editorial pages and social media content will allow customers to easily navigate and acquire the fashion and home furnishings that embody their desired aesthetic, seamlessly blending their personal and living spaces.

Bringing the Partnership to Life in Retail Spaces

Beyond the digital realm, Perigold will also play a pivotal role in outfitting select M.M.LaFleur stores, infusing the physical retail environments with the brand's signature luxury and design sensibilities. By curating the rugs, upholstery, case goods, decor, and art within these stores, Perigold will bring the partnership to life, creating an immersive and aspirational experience for in-store shoppers.As the primary sourcing partner for M.M.LaFleur, Perigold will continue to merchandise and design the brand's retail spaces for the foreseeable future. This ongoing collaboration underscores the commitment of both brands to provide their customers with a cohesive and elevated shopping experience that seamlessly blends fashion and home decor.

Aligning Shared Values and Aesthetics

The partnership between Perigold and M.M.LaFleur was born out of a recognition of the strong affinity between the brands' values, aesthetic sensibilities, and overlapping customer demographics. Both brands cater to a discerning audience with a deep appreciation for personal style and luxury living."This partnership with M.M.LaFleur came together organically once we recognized the strong affinity between our brands' values, aesthetic sensibilities and overlapping customer audiences," said Nancy Soriano, Head of Brand Editorial and Partnerships at Perigold. "Our shared demographic has an equal passion and awareness for personal style, carrying through to both fashion and home decor. With that synergy in mind, we wanted to create a fully integrated partnership that reflects our mutual mission of making luxury living more accessible."By joining forces, Perigold and M.M.LaFleur are able to reach their shared community and provide a unique, shoppable experience that seamlessly blends their respective areas of expertise. The partnership aims to reinforce and amplify the brands' shared values around luxury living, offering customers an aspirational vision of cohesive personal and home style.

Enhancing the In-Store Experience

In addition to the curated looks and digital integration, the partnership also extends to the in-store shopping experience at M.M.LaFleur's retail locations. Customers will be able to easily acquire any of the Perigold decor they see in the stores through QR code-based displays that link directly to the Perigold affiliate shop.This innovative approach allows customers to effortlessly transition from admiring the harmonious design elements in the store to seamlessly purchasing the complementary home furnishings and decor. By bridging the gap between fashion and home, the partnership provides a truly immersive and cohesive shopping experience for the brands' shared customer base."From the onset, our aim was to reinforce and amplify our shared values around luxury living across both fashion and home decor," said Soriano. "By joining forces with M.M.LaFleur, we are able to reach our community and create a unique, shoppable experience for them that provides an aspirational vision of cohesive personal and home style."The strategic collaboration between Perigold and M.M.LaFleur represents a bold and innovative approach to elevating the luxury shopping experience. By seamlessly integrating fashion and home design, the brands are empowering their customers to cultivate a harmonious and elevated lifestyle that reflects their personal style and design sensibilities.